What is the most important business imperative for you now and over the next year?

We’ve spent decades on the cutting edge of Experience Strategy and design thinking, creating frameworks, solutions and principles that have been leveraged by many of the world’s leading organizations to transform their offerings / products and services. 

We have seen the evidence of the transformative power meaningful Experience Strategies have for Brands and Customers and believe that every company and every Experience professional deserves access to these impactful techniques. That’s why we created The Collaboratives.

 Join Us In The Experience Strategy Collaboratives

You’ll get practical inspiration, expert guidance from Experience Pioneers, and our team of leading Experience Researchers, Strategists and Designers. On top of that, we’ll conduct research with customers on your specific problems and questions, to help you bring insightful, validated solutions to market faster. 

Are the Experience Strategy Collaboratives for You?

  • Impactful

    Are you looking to help your customers and employees in more impactful ways?

  • Solution Oriented

    Are you looking for a group of like-minded, forward-thinking, solution-oriented individuals to help you solve these problems in innovative ways?

  • New Tools

    Are you ready for new frameworks, measurement tools, and design tools to drive improvements for your employee and customer experiences?

  • Experience Leaders

    Are you interested in networking with Experience leaders from some of the most influential brands on the planet?

What Will You Gain?

  • Develop Skills Individually

    Experience professionals don’t learn new ways of solving problems only by talking to the people inside their bubble. And most of us don’t learn them just by reading books. We need diverse perspectives and fresh ideas in order to expand our toolsets. And what if we got to bring our bubble along and learn them together in an applied way?

  • Develop Skills as a Team

    As a member of the collaborative, you will gain a robust and well-rounded education in the art and science of Experience Strategy. You’ll develop skills, solve complex problems and have some fun along the way with like-minded professionals. You’ll leave with custom research on your real-life experience strategy challenges, a powerful set of tools and frameworks that you can use to have impact throughout your career, and the Experience Strategy Certification from the world’s leading experts in Experience Strategy.

  • Solve Problems with Like-minded Experience Professionals

    Complex problems aren’t solved in silos. They’re solved by looking at them holographically.

    We bring together top Experience Professionals from across a wide range of companies to solve problems and find solutions to the biggest challenges we all face.

  • Conduct Cost-effective Research

    The Collaboratives is the only Experience Strategy Program on the planet that actively helps you answer your big questions by conducting custom research on your behalf and then consolidates it with consumer insights across categories to give you a holistic view of customer trends.

The Experience Strategy Certification

As a member of the collaborative, you will gain a robust and well-rounded education in the art and science of Experience Strategy. You’ll develop skills and solve complex problems with like-minded professionals. You’ll leave with custom research on your real-life experience strategy challenges, a powerful set of tools and frameworks that you can use to have impact throughout your career, and the Experience Strategy Certification from the world’s leading experts in Experience Strategy.

 FAQs

  • Innovative thinking doesn't happen in a vacuum; it happens by bringing diverse thinking styles and challenges together and looking at them through a wide set of lenses. Most companies get stumped on the hard problems, and because they don’t take the time to solve them, they never get to truly innovative solutions.

    We create time and space to get to the root of hairy problems, find the right answers, and shift the paradigm.

  • The people who thrive on this journey are passionate about innovation, enjoy exploratory processes, and are strategic thinkers who work well in teams.

    Typically, participants are at a director level and up, but where they come from in the organization varies. It tends to be everybody, from research to marketing, depending on the organizational structure and priorities.

  • Each company joins for a year-long Collaborative journey starting in September and ending in May.

    We convene for live (virtual optional) quarterly meetings to collaborate, learn, review, and commission research around emerging questions.

    Generally organizations have one or two consistent members that attend all four meetings. Some teams rotate between different team members throughout the year-long journey based on what works best for their company.

  • Some companies participate in the collaborative for just one year, but many have participated year after year, building their experience strategy expertise across functions and new projects each year. We’ve seen those companies grow through experience leadership and an impactful customer-led mindset that ripples throughout the organization. You also get:

    • Access to all foundational insights for this year and previous years.

    • Quantitatively tested concepts for a shared scenario.

    • Findings describing where the consumer is headed and what your organization must do.

    • Results of qual and quants studies conducted with consumers.

    • Experience visuals for internal communications.

    • Insights into how other organizations are solving similar challenges.

    • Experience strategy certification.

  • Companies focus on a key problem they are trying to improve in the near term or out of the box innovation that puts them ahead of the curve.

    Past examples include:

    • One of the largest retailers in the US developed their omnichannel approach

    • A manufacturer of RFID devices developed their smart, in-home experience

    • A financial institution changed their CX program to focus on MX

    • A restaurant chain developed a new personalization platform for customers

    • A hotel group developed thought leadership on the customer journey that informed several digital initiatives

    • A health insurance company changed the way they measure patient success

    • A health & wellness group developed their loyalty and service program

    • A large television network developed a new approach to segmentation

    • The most innovative university in the country developed new alum programs and post-graduate student programs

    • The largest beverage company in the world created world-class employee engagement initiatives and solutions for small to mid-sized business customers

    • Two top brand experience consulting groups developed new methodologies for the CX journey

    AND SO MUCH MORE!

  • On average, companies participate for three years. Some companies stay for a year, others 6+ years, and some take a year off occasionally.

    The Collaboratives will help you think differently; it is an innovation process focused on improving your experiences for customers or employees. Come in expecting to be stretched in your thinking to solve challenges that you have both for today and preparing for tomorrow.

    The length of time you stay is up to you, but we know whatever you decide, you will leave with thinking that will stretch you and strategies you can apply in practical ways.

  • To learn more click HERE and contact us today.