Think forward. Discover new frontiers for experience strategy, measurement, and design.

Jobs to be done are the foundation of experiences.

One of the key reasons why our clients return again and again to Stone Mantel is because we don’t just report back to you what your customers say. We listen carefully and we develop models based on what they share. Sometimes those models are consumer behavior models. Sometimes they are frameworks that help you think about your business challenges differently. And sometimes they are frameworks that build upon or explain key principles of innovation and marketing in new ways.

You’ll find a few of the frameworks we’ve developed in published books. But many are proprietary and shared only with our clients.

For example, we’ve designed frameworks for:

• How economic value is produced by experiences.
• What makes consumers happy in engaging experiences.
• How to move from functional jobs to get done to emotional, social, and aspirational jobs.
• How to target the markets within a customer.
• How to create customer journey strategy that addresses the modes consumers get into.

Seven Lessons in Business Strategy, Consumer Behavior and the Internet of Things

Dave Norton outlines the parameters of what comes after omni-channel strategy. We are in the midst of yet another shift in business models because of digital. This time the force for change is not mobility; it’s data and the Internet of Things. The more devices that connect to each other, the more digital creates a personal ecosystem, called Digital Context. Digital Context is as distinct a shift in business strategy from omni-channel as omni-channel was from the first multi-channel business models. Companies need strategies grounded in consumer behavior to guide the development of business models, brand experiences, and customer journey work. Based on years of in-depth research on consumers, Digital Context 2.0, provides seven lessons on how to prepare your business for the next wave of technologies—and make your customers happier.

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Mass Customization: The New Frontier in Business Competition

This trailblazing book, written by Joe Pine, shows companies how to mass-produce and individually customize their products and services to fit their individual needs. New ways of managing, together with new technology, make possible the seeming paradox of providing each customer with the “tailor-made” benefits of the pre-industrial craft system at the low costs of modern mass production.