To Be Compelling Requires a Strategic Point of View explores how businesses can cultivate loyalty by embracing a perspective that resonates with their audience. This isn’t about empty slogans or fleeting trends—it’s about being prepared for the near future needs of your customers, rallying your organization around your point of view, and building experiences that work for this highly intelligent, highly customized world.

Through strategic insights, real-world examples, and actionable frameworks, this book will help you craft a compelling point of view that compels your customers and fosters lasting loyalty. If you want to create a business that captivates, influences, and strengthens customers, it all starts here.