How To Build Relationships Over Time
- Find new ways to get beyond driving behavior and building relationships when consumers are very empowered.
- Find new or underutilized engagement tactics that build relationships of trust between brands and consumers.
- Find new ways to engage consumers through digital communication platforms (e.g., social, web, email, app).
- Find new ways to generate creativity for brands and consumers.
- Find new ways to use contextual solutions to differentiate a brand and keep a brand promise.
Timeline and Locations
First Working Session for 2017 Collaborative
November 9-11, 2016, Clearwater Beach, FL
Second Working Session
February 27 – March 1, Park City, UT
Third Working Session
May 22 – 24, Westborough, MA
Final Working Session
September 12-15, Chicago, IL
- New principles and insights into relationship building with digital experiences.
- Tested concepts focused on loyalty programs.
- Quantitative validation of concepts developed by Collab members.
- New research techniques and frameworks for studying relationships.